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By Brigid Huebner
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Final Blog Post
Spiral of Silence Theory
The spiral of silence theory is a theory that states people tend to stay quiet when their views are the opposite of the majority or that it describes the collective formation and societal decision making. The theory was proposed by German political scientist Elisabeth Noelle-Neumann in 1974. The theory is based on the idea that in a situation people have an intuition that tells them what the majority opinion is. We can see the theory demonstrated in the diagram above. As you move down the spiral people's opinions get less and less close to the majority opinion and people are less and less likely to talk or speak out on their opinion in fear of being isolated socially because of their opinion.
In order to better understand the spiral of silence, it is helpful to look at a series of hypotheses that connect to the theory. One is that people fear isolation. This is pretty easy to understand as no person loves the feeling as though they are alone or not connected to the world around them. Another is that people watch to see what ideas are approved or disapproved. This means that in a social setting people are constantly watching one another and determining what idea or opinion is the majority opinion. This allows people to speak out if in the agreement or not based on if their opinion matches the groups. It is meant to how people read a room to not become the outcast of the group. This plays a role in the idea of “isolation pressure”, or the pressure people feel to keep their opinions to themselves in fear of being isolated. This is usually caused by criticism from others.
When discussing the spiral of silence theory it is important to acknowledge that the whole theory comes from the idea that everyone has a want and need to be and feel accepted into their circle of friends or by the public. As I continued to research the theory and look through the different hypothesis it had I found quite a few very interesting. One was the idea the theory is widely influenced by the media. It is very easy to base your opinion on what you see online or watch on tv. This hypothesis is very up to date within our society because technology plays such a large role and has such a large influence. This is due to the face that the public opinion can operate as a social control over the people of a certain society.Someone who doesnt know who to vote for or what clothing to buy may just base their opinion on what they read and see online. This is because they see that those opinions and ideas are the most accepted within society and wil keep them from seeming like outcasts. The other main hypothesis that I found intriguing was the idea that the spiral can solve conflicts. I found this one most interesting because I at first sawe the spiral as a was of causing conflict becuase it puts on opionon or belief over another. While the spiral mat due this in part it also can solve the conflicts because it integrates the public opionon into society and can fix more simple problems easily. Problems while there are always two sides soemtimes do have a clear answer and the spiral can bring out that answer and spread it widely so all can see and understand it.
The Digital Age
Diffusion Theory Through SMS Texting
SMS texting started off with slow growth but then became a rapid phenomenon. The reason for this is the fact that Sms texting provided an easy and quick way to communicate with others. As phones began to be compatible with SMS texting more and more people began to see the effectiveness this new form of communication had. Early adopters saw how quick and easy it was and how communication was evolving and this was the new way to connect with others.
While many were early adaptors and early majority; there still late adaptors and people who choose to not adapt at all. People may choose this course for a variety of reasons, especially the negative consequences that come with texting. Texting is an extremely impressionable technology and causes many distractions within everyday life. Texting can cause people especially the younger generation to have bad grammar and literary consequences, hurt relationships (can’t read emotions, bad with empathy), and distractions such as texting and driving or within the classroom. These repercussions to texting could discourage people especially older generations who have lived without technologies like this to abstain from using them. People who made the choice to not SMS texting may have made that decision in an effort to be better at spelling and grammar, be a more personable person and have an easier time reading people's emotions, and have more meaningful relationships.
While the answer to whether the positives outweigh the negatives could differ depending on who you ask, overall the positives do outweigh the negatives. The reason for this is because all the negatives can be rectified if people don’t completely let it take over their lives and if they work to use it in the right way while also being aware of the consequences it can bring about. Every technology is always going to bring about consequences but it is whether society fights back against these consequences or if they allow them to overtake them. If people work to keep a professional literacy and work to keep meaningful in-person relationships texting can be seen in a more positive light.
https://pdfs.semanticscholar.org/2b50/b8f4305c87ca96cb8808f4bba7446c169d3c.pdf
https://link.springer.com/content/pdf/10.1007/1-84628-204-7_5.pdf
The Televison
Television is something many take for granted in this day in age,
but it is crazy to think of how short its history really is.
The electro ic tv that today's TVs are based off was created in 1927 by Philo Farnsworth.
Following in 1939 RCA televised the world’s fair for the first on screens that were just 5 by 12 picture
e tubes.
At first tv’s were not at home products but that changed between 1946 and 1951
as at home TVs began to grow. This helped spark new advances within the television industry.
In 1964 the television finally began to have color broadcasting. Then in 1980 videocassettes came
out which showed off the potential of the television of at-home entertainment.
TV’s continued to advance into what we know them as today. In 2000 the
first flat-screen TVs came out and then in 2010 LED TVs were invented.
As we can clearly see the television has a short history with major advancements made in
short periods of time. The tv changed lives and entertainment in general allowing for a new at-home
easy way to watch movies and shows.
SMS Texing
SMS Texting is a large part of our society today, but it was not always that way. SMS texting has a rather short history as the first message was sent on December 3 1992 by Neil Papworth. The concept of SMS texting started in 1984 by Friedhelm Hillebrand and Bernard Ghillebaret. They were a part of a Franco-german GMS company. SMS stands for short messaging service. It got its name from the fact it could only send a maximum size of 160 characters.SMS texting started off rather slowly. Only about .4 texts were sent each month by Americans. This could be because of the limited availability of technology around that time. Over time SMS texting began to grow and by 1999 texts were ab el to be sent between different networks. This helped SMS growth and by 2000 35 texts were sent each month by Americans.
SMS texting started off as a multi-tap system. You had three letters associated with each number and would tap till you had the letter you needed. This was a very time-consuming task so Cliff Kushler invented the T9 or text on 9 keys method. This method displayed commonly used words and phrases that you could press with a single key. Then in 2011 Kushler developed the Swype method where you could drag your finger to connect the letters. This new development came along with new touch screen phones.
In our society, today SMS texting has a very different role. Texting is a part of our everyday life. While it has become such a major role in our society that does not mean its use is all good. Many professionals worry about the effects texting has on the youth today. Texting has created an overall distraction for young people. They found that 64% of teens text in class and fail to pay attention regardless of rules put in place at school to prevent this. That’s not the only place texting creates distractions though it also can distract all ages while driving along with many other aspects of everyday life. SMS texting also affected the way people have relationships. Texting has made it harder for people to know how to read emotions and respond with empathy when needed, which can then result in over-dependence.
Texting has also developed ling term consequences within our society. With texting being the new norm teens found ways to make it faster and easier. The term textisms is a way to describe the abbreviations, and short forms teens use while texting. While these textisms are great for texting professionals have found that they are now making their way into students writing within the classroom as well. Texting is now affecting the youth’s use of grammar and it has been found that people who use abbreviations often tend to be bad spellers. This shows the effect technology can have on educations and the power it had over people especially the youth whose minds are still developing.
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